Is this you?
Four things make it a fit.
The class is small and hand-picked. If all four of these are true, I would like to talk.
Your customers come back.
Inns, restaurants, clubs, gyms, spas and salons, and services like pest control, pool care and landscaping. If your business depends on people coming back, you are in the right place.
Someone will champion it.
One full-time person who knows your guests and wants to learn. The owner can be that person, with an hour or two a week to practice.
You pick one number.
How fast you answer a new inquiry, how many guests rebook, hours a week spent on marketing. We measure it at the start and again at the capstone.
You can say yes here.
The decision to try this is made at your business. If a management company or corporate office runs your property, let’s talk first about who needs to be in the room.
Free Hospitality & Service Health Check
Where do you think you’ll score high?
The Health Check scores six areas against what customers expect and what the best operators deliver, plus a short section for how your customers come back. You’ll see your score and your two biggest opportunities right away. Your full report comes from me personally within one business day.
You and your champion each take it. The surprises are where we start.
About six minutes. No email needed to see your score.
Where it helps
Six places service gets easier.
Every business built on repeat customers carries the same quiet workload, behind the front desk or in the office. This is where AI fluency gives the time back. Tap a card to see the difference.
The Fluency Flywheel
AI handles the background. Your team handles the people.
The AI never talks to a guest on its own. It sorts, drafts and suggests. Your people decide, sign, call and greet. Before anything else, we agree on what guest information is safe to share with an AI tool and what never leaves your system.
Why a mixed room
Learn beside someone who sees customers differently.
Each cohort brings together local businesses that live on customers coming back: inns, clubs, spas, restaurants and service businesses. Each one depends on repeat customers in its own way, so each notices things the others might miss. You work through the same problems side by side and share openly what is working.
The best ideas often come from a business that is similar to yours but not the same. You see what someone else is doing in their world and bring it back to yours.
- Innkeepers and boutique hotel teams
- Fitness, golf and athletic club managers
- Spa, salon and studio managers
- Restaurant and event teams
How I teach
Learn it on your own work.
I teach the way a trade is taught, and I mean that literally. As Business Liaison for the San Luis Obispo County Office of Education, I co-built the county's registered tech apprenticeship program, and it became one of the most successful of its kind in California. It continues today through SLO Partners. Every skill in the class follows the same three steps.
I show you.
Every new skill starts with me doing it first, on real work from a business like yours, so you see what good looks like.
We do it together.
Then we do it side by side on your own work, and I catch the small things before they become habits.
You lead it.
Then you run it on your business’s work each week, with me a text away when you get stuck.
“What stood out to me is his ability to translate his experience into a repeatable process that founders can actually execute on their own.”
Now I Can with AI, for hospitality and service
Your champion learns beside me.
One person per business, the owner in it from the start, and a small room of people whose businesses run on repeat customers. Tap a step for the details.
1Before we startPick your championShow more
You and I choose who learns, and agree what guest information is safe to use with AI. One person per business, with the owner backing them. Together we pick the one number you want to move.
2Weeks 1 to 7Learn beside meShow more
One live session a week with people from inns, clubs, studios and other businesses built on repeat customers. Between sessions, your champion practices on your own work, and we meet one on one every week.
3Week 4The owner sits downShow more
You and I meet to look at what your champion is building and decide where to point it first.
4Week 8CapstoneShow more
Modeled on the Demo Day that closes Cal Poly's summer startup accelerator. Each champion presents the plan for their business, with every owner in the room.
590 days afterI stay in itShow more
Alumni meet every other week to compare notes. If you add rollout coaching, our weekly one on one continues for 90 days while your champion leads the change.
What they build
See what your champion brings back.
At Demo Day, your champion presents real tools built on your own business's work. In the 90 days after, the same skills spread to the whole team. Pick your kind of business, then an example to see what it does and which weeks it draws on.
See examples of capstones from the 8 weeks
See examples of capstones during the rollout
Examples are illustrative. Names, figures and dates are fictional. A person approves everything before a guest or customer sees it.
How we prove it
Measured, not promised.
We set a baseline together first, then track the number you picked, the hours given back to your team, and how often guests hear from you.
Who is teaching this
Dan Weeks
Four years teaching entrepreneurship at Cal Poly, a hundred startup teams mentored, and seven Anthropic certifications in AI fluency.
Full background
I spent twenty-five years at HP and earned five engineering patents. I founded a company and grew it past sixty people before it was acquired. I taught entrepreneurship at Cal Poly for four years, spent thirteen years as Entrepreneur-in-Residence at the SLO HotHouse, and have mentored more than a hundred startup teams. I hold seven Anthropic certifications in AI fluency and work across Claude, Copilot, ChatGPT and Gemini, so what your team learns carries over to whatever you already use.
Testimonials
Students and founders I taught and mentored at Cal Poly, in their own words.
Dan's warmth and genuine positivity made it easy to be honest about where I was struggling. Because of the environment he created, I was quickly open to hearing where we were going wrong, trying new solutions, even if it meant failing along the way, and recognizing when our team needed to pivot. That kind of psychological safety is hard to manufacture, and Dan does it naturally.
My project's success was greatly due to Dan's mentorship. He adapted to our group's learning styles, pulling examples from multidisciplinary studies and pushing us to ideate when we just wanted to settle. His relentless optimism and expertise were instrumental to our success.
I came in with passion but no clear path, and Dan pushed me to turn that into something tangible I could actually test and improve. His perspective and questions gave me the clarity and the process I needed to move forward with confidence.
Having had the privilege of learning from Mr. Weeks, his ability to cut through the noise, challenge assumptions, and drive real results made him an invaluable force behind our progress. Any individual that works with Mr. Weeks may experience the following “side effects”: crystal-clear vision, elevated standards, sharpened decisiveness, and the kind of excitement that comes from his contagious energy. You'll be in exceptionally trustworthy hands and lucky to have him onboard.
Why hospitality
Great service is a story told well
My son Kyle is a Certified Sommelier, and he taught me that the best service is a story told by someone who remembers you. AI can’t be that person. It can give that person more time.
Service is human.
AI handles the background. You handle the people. I am putting together a small founding group now. If your business runs on customers who come back, I would like to hear what you are seeing.
Or email me at dan@pismopointadvisory.com
Curious first? Ask about First Taste, a free 90-minute class: bring a problem, leave with a new way to solve it.
